AI in Sales Operations & GTM (Go-To-Market)

What Will You Learn?

• Understand the fundamentals of Sales Operations and Go-To-Market strategy
• Learn how GTM and Sales Operations work together to support revenue growth
• Understand product-market fit and why it matters before scaling
• Build an understanding of Ideal Customer Profiles and buyer personas
• Learn how to map customer journeys and understand sales funnels
• Understand lead qualification, including the BANT framework and modern qualification methods
• Learn the fundamentals of pipeline management and sales forecasting
• Understand CRM systems as a central source of sales information
• Identify important sales metrics such as conversion rate, deal size and sales cycle length
• Understand sales playbooks, territory planning and account planning
• Learn how incentives and compensation influence sales behaviour
• Use data to support better targeting, forecasting and decision-making
• Understand Sales and Marketing alignment
• Learn the principles of market segmentation, positioning and value propositions
• Explore pricing strategies and sales channels
• Understand demand generation and product launch strategy
• Learn the basics of competitive strategy and GTM scaling
• Understand sales enablement, CRM best practices and automation
• Learn how dashboards and reporting support visibility and decision-making
• Explore customer feedback loops and continuous improvement
• Understand the role of AI in lead scoring, forecasting and personalization
• Learn the basics of predictive analytics and proactive decision-making
• Explore the future of GTM and Sales Operations
• Understand career opportunities in Sales Operations, RevOps and GTM